Primary Colors
The color palette of UVA Health is a very important asset of our brand. The primary colors are derived from the University of Virginia brand and feature a combination of orange and blue. They are to be used in all full-color logos and across all communications and applications. The addition of white to the color palette is intentional, as the use of “white space” helps to create a clean, approachable feel.
PANTONE Yellow 012: 28.50
PANTONE Rubine Red: 18.75
PANTONE Process Blue: 0.50
PANTONE Trans. White: 52.25
PANTONE Yellow 012: 54.60
PANTONE Rubine Red: 16.00
PANTONE Black: 0.40
PANTONE Trans. White: 29.00
PANTONE Process Blue – 19.80
PANTONE Medium Purple – 14.50
PANTONE Black – 15.70
PANTONE Trans. White – 50.00
PANTONE Process Blue: 58.90
PANTONE Medium Purple: 27.90
PANTONE Black: 13.20