UVA Children's

UVA Children's

UVA Children's

The UVA Children's brand is an adaptation of the UVA Health brand that reflects UVA Children’s commitment to helping each of our pediatric patients live the happiest, healthiest life possible. It features a storybook theme and language appropriate for this unique audience.

Our Battle Building makes use of imagery and interactive activities based on some of our favorite storybooks. Our look and feel include the use of playful initial letters and a bright color palette that supports the storybook theme. The brand essentials displayed in this section show how these elements work in harmony to bring a colorful, playful and unique look to the UVA Children’s brand.

Do:

  • Use the UVA Children’s bright color palette
  • Use the UVA Children’s fonts
  • Follow the UVA Children’s photographic style

Do Not:

  • Use colors, fonts or photographic styles from the UVA Health look and feel
  • Introduce new colors or fonts
  • Introduce elements that conflict with the storybook theme