Our Brands

Our brand reflects the exceptional level of care we provide every day. It is actually made up of three brands, including the overarching UVA Health brand and special adaptations of that brand for two unique patient populations.

UVA Health is the overarching brand we use for the majority of our marketing efforts. It captures the exceptional care we provide every day.

UVA Children’s features a storybook theme, bright color palette, and language appropriate for this unique audience. It reflects UVA Children’s commitment to helping each patient live the happiest, healthiest life possible.

UVA Pregnancy & Birth is a special adaptation of the UVA Children’s brand for healthcare services for women before, during and after pregnancy. It includes a color palette, elements and language that is appropriate for adults and the high-risk services included among the care we provide.