- Endorsement & Cobranding
- Social Media
- Clinical Trials
- Clinic Naming
- Patient Letters
Refer to Social Media Requirements & Best Practices for general tips.
Twitter works well for departments/clinics that:
- Want to connect with other researchers and healthcare providers
- Want to share links to relevant content
- Don’t have enough photos/videos to be successful on more visual platforms
- Twitter demographics
- 330 million active monthly users
- 45% of new users have college degrees
- Tweets have a 280-character limit, including links. Be short and to the point.
- Be interactive with your audience and reply to tweets from other accounts.
- Hashtags: No more than 3 per post. Try UVA-specific ones like #UVA, #uvahealth, #Charlottesville, #UVAChildrens
- This platform is much more active than others. Tweet/retweet daily. More is better.
- Make your posts “retweetable” with links to your own content or a reliable source
- Retweet other posts from reputable sources to increase chances of those accounts retweeting yours
- Prepare evergreen content to make it easier to continuously tweet.
- Host a Twitter chat, where your audience follows your page on a specific day and time to live chat with you about a specific topic.
- Consider an account takeover, where you give someone access to tweet from your account for a day and promote in advance. Example: a program trying to recruit residents might let current residents do “a day in the life of.” Make sure to change your account password afterward!
- After being active for six months, request to get verified. Verified accounts show followers that they can trust your content.