Promoting Clinical Trials

Updated October 13, 2021

Just like any clinical trials materials, all social media accounts, posts and ads must be approved by UVA’s IRB-HSR office. If SRM recommends social media ads for your trial, ad creation and scheduling may take 2-4 months.

Creating a Paid Social Media Ad

1. Your trial must be listed on uvahealth.com so that we can provide consumers a link to get more information about the trial. If it’s not listed, submit an online advertisement with an attached website template document.

2. Email Strategic Relations and Marketing. Include:

The trial’s IRB number
Any approved flyers or other ad materials
Target audience: Age range, location, other criteria
Maximum budget
Recruitment deadline & other timing info
Your PTAO

3. SRM will review your request and respond. If social media is appropriate, we will draft an ad plan.

4. Submit the plan to the IRB at [email protected].

5. Once the IRB has approved the plan, let the web team know, and we’ll set the ad up.