Facebook 101
Refer to Social Media Requirements & Best Practices for general tips.
Facebook works well for departments/clinics that:
- Have a variety of content to share (individual messages, website links, photos, public events, and videos)
- Want to reach a more general, less clinical population
- Want to have a dialogue and comment/engage with followers
- Have an advertising budget
Audience
- Facebook demographics:
- 1.4 billion daily users; 2.13 billion monthly ones
- In the U.S., 25-34 year olds are the biggest segment
- 65+ is the fastest-growing age group
- Get familiar with Facebook Analytics to understand your audience and posts better.
Content
- Keep content short and sweet. According to Sprout Social, posts with 40-80 characters receive more engagement than others.
- Consider Facebook Live Q&As, but make sure to add subtitles afterward.
- Make sure your page is clean and complete; your profile picture and cover photo are the first things your audience sees. Completing the About section helps them learn about your services.
- Add a call-to-action button to your page; it gives your audience a quick way to reach you or make an appointment.
- Hashtags are less effective on Facebook; avoid or keep to a minimum.
- Use pinned posts if you have something important you want to stay relavent and on top.