Social Media Messaging Style Guide Logos UVA Health UVA Children’s Fonts UVA Health UVA Children’s Colors UVA Health UVA Children’s Pregnancy & Birth Photographs Diversity Photo Release Media Escort Portraits Team Photos Candid/In-Situation Endorsement & Cobranding Social Media Starting an Account Finding the Right Platform Promoting Clinical Trials Increasing Followers Successful Content Video & Images Writing & Style Responding to Comments Individual Professional Accounts Personal Use Resources Videos Clinical Trials Policies Protected Health Information Diversity Sign-Posting Email Signatures Professional Appearance Glossary Social Media Guide Learn about our standards for social media through these pages: Starting an Account Finding the Right Platform Promoting Clinical Trials Increasing Followers Successful Content Video & Images Writing & Style Responding to Comments Individual Professional Accounts Personal Use Resources