Social Media Messaging Style Guide Logos UVA Health UVA Children’s Fonts UVA Health UVA Children’s Colors UVA Health UVA Children’s Photographs Diversity Photo Release Media Escort Portraits Team Photos Candid/In-Situation Endorsement & Cobranding Social Media Starting an Account Requirements & Best Practices Facebook 101 Twitter 101 Instagram 101 Writing & Style Promoting Clinical Trials Responding to Comments Personal Use Resources Videos Clinical Trials Policies Protected Health Information Diversity Sign-Posting Email Signatures Professional Appearance Clinic Naming Glossary Social Media Guide Learn about our standards for social media through these pages: Starting an Account Requirements & Best Practices Facebook 101 Twitter 101 Instagram 101 Writing & Style Promoting Clinical Trials Responding to Comments Personal Use Resources