Introduction
Our brand goes far beyond our logo. It’s the story of who we are — what we value, what we stand for, what we offer our patients and community.
Our brand tells the story of our commitment providing each patient the most comprehensive and quality care possible; our dedication to translating research into better treatments; and our work to train the healthcare providers of tomorrow.
We invite you to help tell our story by being a good steward of our brand. Use this site to learn the foundational principles behind our brand and standards for applying it across a wide variety of platforms, including print, video, and social media.
Learn more about the purpose and foundational principles of our brand in these sections: