Glossary

This page contains technical guidance on files types and formats and print and web production. For additional help, contact us.

File Types/Formats

.EPS (Encapsulated Postscript)
A graphics file format used for vector artwork. .EPS files are primarily used for our University of Virginia logo, logo lock-ups and graphic elements.

.INDD (InDesign Document)
A page layout file used by Adobe InDesign. InDesign is the industry standard for laying out brochures, posters, presentations and anything else related to print or web.

.JPG (Joint Photographic Experts Group)
A raster graphics file format commonly used for full color imagery. All of our photography assets are available in .JPG in web and print sizes.

.PDF (Portable Document Format)
A file format used to present and exchange documents on any operating system, independent of software. PDFs may also contain vector artwork, and can be opened in Adobe Illustrator to edit/extract.

.PSD (Photoshop Document)
A .PSD is a layered image file that is the default format in Adobe Photoshop for saving data.

.ZIP
An archive file that holds compressed files or directories. You will find most of our available assets are compressed into .ZIP files for smaller file sizes and faster downloads.

Print Production

CMYK, sometimes referred to as four-color process – or just process – uses cyan, magenta, yellow and black inks. CMYK is used for both offset and digital printing of full-color images.

COATED PAPER has a glossy or matte finish that has a shine. Ink printed on coated paper will produce sharp imagery, as the ink sits on the top of the paper.

UNCOATED PAPER is generally not as smooth and tends to be more porous. Uncoated paper absorbs more of the ink and can create a more elegant appearance.

RESOLUTION for printing images should be a minimum of 300 DPI (dots per inch)

Web Production

RGB color is made up of red, green and blue hues that should be used in digital design for display on computer screens, televisions and mobile.

RESOLUTION for imagery on web and mobile should be 72 PPI (pixels per inch).