Colors

UVA Health

Primary Colors

The color palette of UVA Health is a very important asset of our brand. The primary colors are derived from the University of Virginia brand and feature a combination of orange and blue. They are to be used in all full-color logos and across all communications and applications. The addition of white to the color palette is intentional, as the use of “white space” helps to create a clean, approachable feel.

UVA Orange

PANTONE COATED MIX:
PANTONE Yellow 012: 28.50
PANTONE Rubine Red: 18.75
PANTONE Process Blue: 0.50
PANTONE Trans. White:52.25

PANTONE UNCOATED MIX:
PANTONE Yellow 012: 54.60
PANTONE Rubine Red: 16.00
PANTONE Black: 0.40
PANTONE Trans. White: 29.00

CMYK COATED:
C=0 M-64 Y=81 K=0

CMYK UNCOATED
C=0 M=68 Y=100 K-0

RGB: R=229 G=114 B=0

HEX: #E57200

Thread: MADERA 1478

UVA Orange Shade

PANTONE 7598C
C=0 M=86 Y=100 K=10

RGB: R=217 G=69 B=31

HEX: #D9451F

UVA Orange Tint Formulas

75% TINT

50% TINT

25% TINT

CMYK Coated: 0, 64, 81, 0
CMYK Uncoated: 0, 68, 100, 0
RGB: 229, 114, 0
HEX: #E57200

UVA Orange Shade Formulas

CMYK Coated: 0, 64, 81, 5
CMYK Uncoated: 0, 68, 100, 5
RGB: 222, 111, 0

CMYK Coated: 0, 64, 81, 10
CMYK Uncoated: 0, 68, 100, 10
RGB: 214, 107, 0

CMYK Coated: 0, 64, 81, 15
CMYK Uncoated: 0, 68, 100, 15
RGB: 206, 103, 0

CMYK Coated: 0, 64, 81, 20
CMYK Uncoated: 0, 68, 100, 20
RGB: 198, 99, 0

CMYK Coated: 0, 64, 81, 25
CMYK Uncoated: 0, 68, 100, 25
RGB: 190, 95, 0

UVA Blue

PANTONE COATED MIX:
PANTONE Process Blue: 19.80
PANTONE Medium Purple: 14.50
PANTONE Black: 15.70
PANTONE Trans. White: 50.00

PANTONE UNCOATED MIX:
PANTONE Process Blue: 58.90
PANTONE Medium Purple: 27.90
PANTONE Black: 13.20

CMYK COATED
C=87 M=70 Y=22 K=44

CMYK UNCOATED
C=98 M=83 Y=12 K=46

RGB: R=35 G=45 B=75

HEX: #232D4B

Thread: MADERA 1368

UVA Blue Shade

PANTONE 296 C
C=100 M=72 Y=28 K=84

RGB: R=0 G=38 B=3

HEX: #000326

UVA Blue Tint Formulas

75% TINT

50% TINT

25% TINT

CMYK Coated: 92, 59, 24, 48
CMYK Uncoated: 98, 74, 10, 50
RGB: 35, 45, 75
HEX: #232D4B

UVA Blue Shade Formulas

CMYK Coated: 90, 65, 24, 53
CMYK Uncoated: 98, 83, 12, 51
RGB: 30, 40, 70

CMYK Coated: 90, 65, 24, 58
CMYK Uncoated: 98, 83, 12, 56
RGB: 25, 35, 65

CMYK Coated: 90, 65, 24, 63
CMYK Uncoated: 98, 83, 12, 61
RGB: 20, 30, 60

CMYK Coated: 90, 65, 24, 68
CMYK Uncoated: 98, 83, 12, 66
RGB: 15, 25, 55

CMYK Coated: 90, 65, 24, 73
CMYK Uncoated: 98, 83, 12, 71
RGB: 10, 20, 50

These tints and shades of UVA Orange and UVA Blue help to add variation to a design and are to be used in combination with our primary colors. The colors should not be used in replacement of the University's primary color palette and should not overpower the design.

Tints and shades of UVA Orange and UVA Blue are best used for items that require dimension - for example, within charts and illustrations or for accents in digital applications.

Secondary Colors

Our secondary color palette contains shades that work harmoniously with our primary colors as accents or supporting colors but are also vibrant enough to work on their own. If a secondary color is used as the main or dominant color in an application, the UVA Health logo must appear prominently in the application.

Use only one secondary color in different tints in one application.
Combine the UVA blue as an accent with the secondary color.

UVA Health Children's

Primary Color Palette

Shown here are specifications for reproducing UVA Health Children's two primary colors. You should only use these colors when creating UVA Health Children's marketing materials. Do not modify or add any new colors to the approved color palette.

The primary colors for use in UVA Health Children's communications are UVA Health Children's purple and UVA Orange. These should be the lead colors used in developing most layouts and designs.

To support these two primary colors, the UVA Health secondary color palette can be used, with the exception of the red/magenta. These secondary colors should be used as accent colors, to support the primary UVA Health Children's purple, and UVA Orange.

UVA Health Children's Purple

CMYK: C=70, M=99, Y=13, K=3

RGB: R=109, G=44, B=127

HEX:#6D2C7F

UVA Orange

CMYK: C=0, M=68, Y=100, K=0

RGB: R=229, G=114, B=0

HEX: #E57200

Color Accessibility

As a provider of healthcare, it’s important that our communications are accessible. The following examples are approved color combinations that meet accessibility standards. When choosing typography and background colors, always promote visibility and legibility by ensuring sufficient contrast.

The color combinations were evaluated using the WCAG 2.0 guidelines for contrast accessibility. These designs are ADA compliant, meeting a required contrast ratio of 4.5:1.

Recommended for normal text - 12pt/16px

Black text on white

White text on black

UVA Blue Text on White

White text on UVA Blue

UVA Shade text on white

White text on UVA Shade

UVA Blue Text on Cyan

UVA Blue Text on Yellow

UVA Blue Text on Turquoise

UVA Blue Text on Green

Recommended for large text - 18pt/24px

White text on UVA Orange

UVA Orange text on white

UVA Orange Shade text on white

White text on UVA Orange Shade

UVA Blue text on red

White text on red