Primary Colors
The color palette of UVA Health is a very important asset of our brand. The primary colors are derived from the University of Virginia brand and feature a combination of orange and blue. They are to be used in all full-color logos and across all communications and applications. The addition of white to the color palette is intentional, as the use of “white space” helps to create a clean, approachable feel.
UVA Orange
PANTONE COATED MIX:
PANTONE Yellow 012: 28.50
PANTONE Rubine Red: 18.75
PANTONE Process Blue: 0.50
PANTONE Trans. White:52.25
PANTONE UNCOATED MIX:
PANTONE Yellow 012: 54.60
PANTONE Rubine Red: 16.00
PANTONE Black: 0.40
PANTONE Trans. White: 29.00
CMYK COATED:
C=0 M-64 Y=81 K=0
CMYK UNCOATED
C=0 M=68 Y=100 K-0
RGB:R=229 G=114 B=0
HEX: #E57200
Thread: MADERA 1478
UVA Orange Shade
PANTONE 7598C
C=0 M=86 Y=100 K=10
RGB: R=217 G=31 B=69
HEX: #d9451f
UVA Orange Tint Formulas
75% TINT
50% TINT
25% TINT
CMYK Coated: 0, 64, 81, 0
CMYK Uncoated: 0, 68, 100, 0
RGB: 229, 114, 0
HEX: #E57200
UVA Orange Shade Formulas
CMYK Coated: 0, 64, 81, 5
CMYK Uncoated: 0, 68, 100, 5
RGB: 222, 111, 0
CMYK Coated: 0, 64, 81, 10
CMYK Uncoated: 0, 68, 100, 10
RGB: 214, 107, 0
CMYK Coated: 0, 64, 81, 15
CMYK Uncoated: 0, 68, 100, 15
RGB: 206, 103, 0
CMYK Coated: 0, 64, 81, 20
CMYK Uncoated: 0, 68, 100, 20
RGB: 198, 99, 0
CMYK Coated: 0, 64, 81, 25
CMYK Uncoated: 0, 68, 100, 25
RGB: 190, 95, 0
UVA Blue
PANTONE COATED MIX:
PANTONE Process Blue: 19.80
PANTONE Medium Purple: 14.50
PANTONE Black: 15.70
PANTONE Trans. White: 50.00
PANTONE UNCOATED MIX:
PANTONE Process Blue: 58.90
PANTONE Medium Purple: 27.90
PANTONE Black: 13.20
CMYK COATED
C=87 M=70 Y=22 K=44
CMYK UNCOATED
C=98 M=83 Y=12 K=46
RGB: 35, 45, 75
HEX: #232D4B
Thread: MADERA 1368
UVA Blue Shade
PANTONE 296 C
C=100 M=72 Y=28 K=84
RGB: R=0 G=38 B=3
HEX: #000326
UVA Blue Tint Formulas
75% TINT
50% TINT
25% TINT
CMYK Coated: 92, 59, 24, 48
CMYK Uncoated: 98, 74, 10, 50
RGB: 35, 45, 75
HEX: #232D4B
UVA Blue Shade Formulas
CMYK Coated: 90, 65, 24, 53
CMYK Uncoated: 98, 83, 12, 51
RGB: 30, 40, 70
CMYK Coated: 90, 65, 24, 58
CMYK Uncoated: 98, 83, 12, 56
RGB: 25, 35, 65
CMYK Coated: 90, 65, 24, 63
CMYK Uncoated: 98, 83, 12, 61
RGB: 20, 30, 60
CMYK Coated: 90, 65, 24, 68
CMYK Uncoated: 98, 83, 12, 66
RGB: 15, 25, 55
CMYK Coated: 90, 65, 24, 73
CMYK Uncoated: 98, 83, 12, 71
RGB: 10, 20, 50
These tints and shades of UVA Orange and UVA Blue help to add variation to a design, and is to be used in combination with our primary colors. The colors should not be used in replacement of the University's primary color palette, and should not overpower the design.
Tints and shades of UVA Orange and UVA Blue ar best used for items that require dimension - for example, within charts and illustrations or for accents in digital applications.
Secondary Colors
75% TINT
50% TINT
25% TINT
Cyan
CMYK: 100, 0, 0, 0
RGB: 0, 159, 223
HEX: #009FDF
75% TINT
50% TINT
25% TINT
PMS 115
CMYK: 0, 20, 100, 0
RGB: 253, 218, 36
HEX: #FDDA24
75% TINT
50% TINT
25% TINT
PMS 319
CMYK: 66, 0, 22, 0
RGB: 37, 202, 211
HEX: #25CAD3
75% TINT
50% TINT
25% TINT
PMS 206
CMYK: 0, 90, 40, 0
RGB: 239, 63, 107
HEX: #EF3F6B
75% TINT
50% TINT
25% TINT
PMS 368
CMYK: 65, 0, 100, 0
RGB: 98, 187, 70
HEX: #62BB46